About
Us
Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been driven by innovative designs paired with impeccable craftsmanship to create sparkling masterpieces. Sherly Jewels is owned and managed by Mr. Shalin Shah and his daughter Ms. Sherly Shah. The brand was conceptualized in 1988 with a vision to create dazzling jewelry for women with traditional values but a contemporary outlook.
Their offerings include diamond sets, pendants, earrings, and bangles which are a result of stunning designs rooted in the traditional Indian arts combined with modernistic approaches to craftsmanship from around the world. These include intricate designs which add sparkle to occasions and simple yet elegant designs for everyday wear. Sherly Jewels believe in creating the finest and most unique designs which are in sync with the current fashion trends in diamond jewelry and setting new trends themselves. They stand for providing the customers with a vast array of designs to choose from, with an assurance about the quality and authenticity of the jewelry.
About
Us
Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been driven by innovative designs paired with impeccable craftsmanship to create sparkling masterpieces. Sherly Jewels is owned and managed by Mr. Shalin Shah and his daughter Ms. Sherly Shah. The brand was conceptualized in 1988 with a vision to create dazzling jewelry for women with traditional values but a contemporary outlook.
Their offerings include diamond sets, pendants, earrings, and bangles which are a result of stunning designs rooted in the traditional Indian arts combined with modernistic approaches to craftsmanship from around the world. These include intricate designs which add sparkle to occasions and simple yet elegant designs for everyday wear. Sherly Jewels believe in creating the finest and most unique designs which are in sync with the current fashion trends in diamond jewelry and setting new trends themselves. They stand for providing the customers with a vast array of designs to choose from, with an assurance about the quality and authenticity of the jewelry.
Luxury
Redefined
Shalin Shah
Any business is successful if it is driven by a crystal clear mission, and a solid intention to create something unique and valuable. With a dream to create luxurious jewelry for fashionable women and living by the ideology “Customer is my God and I am here to serve my God”, I incepted the brand Sherly Jewels named after my daughter. I started my retail venture of diamond jewelry after trying my hand at the wholesale and manufacturing business of loose diamonds where I learned that nothing beats the idea of traditional and hand-made jewelry. Especially India has a price-sensitive market and people today demand to try the products before making a purchase. Variety and customization in any product, especially in jewelry products, give it a personalized feel and I have been serving my clients with this motive for over 30 years. I am glad that my daughter is also now a part of this journey and has been working immensely with the same vision. We, at Sherly Jewels, aspire to continue serving our clients the same way and provide them the best of our services for a remarkable experience.
Sherly Shah
“With my father’s experience, and mother’s support, I believe that I can surely redefine luxury for India with Sherly jewels in the forefront”
Getting a brand name after me doubles up my ownership and dedication to it, and I feel privileged to be governing the brand as a Director of Operations and creative services. I joined Sherly after completing the course on accessories and jewelry designing from NIFT. Later, I pursued masters in Global Luxury and Management from Skema Business School, Paris, and Masters in Management from North Carolina State University. I am glad to be putting my theoretical knowledge into practice and learning people skills and managing brand collaborations for over two years. Catering to every demand of our clients has always been the primary focus for me and everyone working at Sherly’s. My father’s constant dedication to the brand with such a strong vision along with my Mom’s incessant support inspires me to diligently work towards making our brand bigger.
Luxury
Redefined
Shalin Shah
Any business is successful if it is driven by a crystal clear mission, and a solid intention to create something unique and valuable. With a dream to create luxurious jewelry for fashionable women and living by the ideology “Customer is my God and I am here to serve my God”, I incepted the brand Sherly Jewels named after my daughter. I started my retail venture of diamond jewelry after trying my hand at the wholesale and manufacturing business of loose diamonds where I learned that nothing beats the idea of traditional and hand-made jewelry. Especially India has a price-sensitive market and people today demand to try the products before making a purchase. Variety and customization in any product, especially in jewelry products, give it a personalized feel and I have been serving my clients with this motive for over 30 years. I am glad that my daughter is also now a part of this journey and has been working immensely with the same vision. We, at Sherly Jewels, aspire to continue serving our clients the same way and provide them the best of our services for a remarkable experience
Sherly Shah
“With my father’s experience, and mother’s support, I believe that I can surely redefine luxury for India with Sherly jewels in the forefront”
Getting a brand name after me doubles up my ownership and dedication to it, and I feel privileged to be governing the brand as a Director of Operations and creative services. I joined Sherly after completing the course on accessories and jewelry designing from NIFT. Later, I pursued masters in Global Luxury and Management from Skema Business School, Paris, and Masters in Management from North Carolina State University. I am glad to be putting my theoretical knowledge into practice and learning people skills and managing brand collaborations for over two years. Catering to every demand of our clients has always been the primary focus for me and everyone working at Sherly’s. My father’s constant dedication to the brand with such a strong vision along with my Mom’s incessant support inspires me to diligently work towards making our brand bigger.
Sherly Shah
“With my father’s experience, and mother’s support, I believe that I can surely redefine luxury for India with Sherly jewels in the forefront”
Getting a brand name after me doubles up my ownership and dedication to it, and I feel privileged to be governing the brand as a Director of Operations and creative services. I joined Sherly after completing the course on accessories and jewelry designing from NIFT. Later, I pursued masters in Global Luxury and Management from Skema Business School, Paris, and Masters in Management from North Carolina State University. I am glad to be putting my theoretical knowledge into practice and learning people skills and managing brand collaborations for over two years. Catering to every demand of our clients has always been the primary focus for me and everyone working at Sherly’s. My father’s constant dedication to the brand with such a strong vision along with my Mom’s incessant support inspires me to diligently work towards making our brand bigger.
